Blog

When seeking new and different lead-generation strategies, you've probably come across the recommendation to host a real estate seminar for potential clients. It's a common way for real estate agents to get their names and brands out into the community, meet possible buyers…

There are two schools of thought when it comes to real estate agents publicly supporting charities. One school holds that this is a solid business strategy — it can help differentiate agents in crowded markets especially, and many clients like to feel good about…

You may know that more productive, successful real estate agents have assistants to help them manage the minutiae of the business but how do you know if you're there, yet? The question of when to hire an assistant can be a daunting one for many agents, and quite a few of…

Buyers and sellers are becoming more and more educated about real estate transactions, but they also don’t know what they don’t know. As a result, agents have to answer more and more questions from buyers and sellers about their commission rates.

Some people are under the mistaken impression that you must have good (or even great) credit in order to buy a house. That’s truly not the case — there are plenty of opportunities for people with poor credit to start on the journey toward homeownership and end…

Starting any new marketing strategy as a real estate agent can be daunting, and although it’s one of the most successful ways to reach out to and stay in touch with clients, email marketing can appear to be one of the most challenging. It’s almost infinitely…

When you were growing up, there were probably certain milestones that you imagined you would reach in your adult life that would be momentous and important. Falling in love and getting married are on that list of milestones for most people, as is the dream of one day owning…

When your job is heavily tilted toward customer service, you know that you have to deal with all kinds of people -- and you aren't going to like all of them. That's just part of life! But there's a difference between having a slight personality clash with a client or…

It's stressful being a landlord at the best of times, but when the time comes for you to sell your investment property and move on, the stress can feel palpable. You've probably spent time getting to know your tenants and have built a relationship with them, and most humans…

Planning to stay in a hotel for your vacation is so '90s. The emergence of the internet and websites like Airbnb, VRBO, TripAdvisor and more have made it possible for travelers to feel right at home in a new city ... because they're staying in someone else's home and…

One thing that can make an enormous difference in your career success as an agent is whether or not you have a high-quality mentor who can help you navigate the ins and outs of real estate. In fact, many agents discover that they operate very well if they have more than one…

Many buyers are understandably nervous about buying a foreclosed home, also known as a distressed sale. There are horror stories galore about people purchasing a foreclosure and regretting it, but buying a foreclosure isn't necessarily the nightmare that some people portray…